Since 1972 Brenda Spiller made her living on the telephone and then running telesales operations.
She has seen and dealt with every issue that faces people who work on the phone.
· Brenda managed a Telephone Sales team of 28 persons.
Responsible for generating safety training of revenues in excess £1.3 million per year.
Training over 26,000 people per annum on both public and on-site courses worldwide.
· 1984 Set up B’s Telemarketing, Consultancy and Training
· 1995 published self-help guidebooks:
- Perfecting The Art of Telephone Selling Spiced With The Magic Of Neuro-
Linguistic Programming ISBN 0 9519019 5 8
- A Practical Guide To The Art of Objection Handling" ISBN 0 9519019 6 6
· 1997 Sold the telemarketing service at a substantial profit to the largest US
direct marketing company with interests in the UK.
· 1997 Set up Shine Consultancy & Training Ltd, which provides on-site communication,
sales and customer service training.
www.shinetraining.com www.shinetraining.co.uk (advanced communication skills programmes)
· 2003 Brenda was the recipient of the London and Thames Today BA Award for
Businesswoman of the year 2003-4 chosen for her committed approach to supporting the
business community, her unsurpassed dedication to the training sector
· She is a Certified Trainer of NLP and Certified to use “Words That Change Minds”™ LAB
Profile. Fellow of The Institute of Sales and Marketing Management; A Member Developer
of the Institute of Customer Service. A specialist sales mentor for The Prince's Trust
These guidebooks are the sum total of her lifetime’s work, and in them she approaches the subject matter in a step-by-step manner, taking beginners or seasoned professionals through everything you need to know.
She always has an answer to that nagging question: “But what would I say if the customer says/does…?”
Telephone: 020 8582 0366
Fax: 020 8866 3725
Email: info@charlesbooksco.co.uk
